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Journal of Product & Brand Management
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Journal of Product & Brand Management
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Journal of product and brand management is a journal covering the technologies/fields/categories related to management of technology and innovation (q1); As volume 27 draws to a close, this article reflects upon a selection of themes published within the volume during the year. First, human brands are conceptualized and the distinction between them and personal brands is. Web the journal of product and brand management ( jpbm ), established in 1992, has evolved to become one of the premier journals in the field of marketing management, and the journal is a popular outlet for scholars seeking to submit or read manuscripts on product and brand management research.
Volume 30, Number 1, 2021.
Davies, urša golob, joachim kernstock & shaun m. It is published by emerald group publishing ltd. Literature review and agenda for future research. Thinking unconsciously and consumer brand beliefs, attitude, preferences and behavior.
To Commemorate The Journal’s 30Th Anniversary, This Research Paper Aims To Present A Retrospective…
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